About the Founder of CCA

I am Jolynn Rice, Founder of Cold Case Advocacy.

Every thread in my career thus far encouraged me to be the voice for the voiceless and those who cannot be heard. ​ 

Welcome to Cold Case Advocacy (CCA)! As the Founder and President of our organization, I am passionate about helping others and advocating for those who have been silenced. Our mission at CCA is to support families of homicide victims in their quest for justice.

Our journey began when I learned about the tragic story of Kristin O’Connell, a young woman who was brutally murdered in Ovid, NY on August 15, 1985. Inspired by Kristin’s mother’s tireless pursuit of justice for her daughter, I founded CCA to provide support to families and advocate for legislative change in New York State.

At CCA, we work closely with families to bring attention to their cold cases in the media, hoping to generate new leads and push the cases forward. We understand the immense challenges faced by families seeking justice for their loved ones, and we are committed to providing more rights and resources to homicide victims’ families.

Our ultimate goal is to end the backlog of more than 30,000 unsolved cold cases in New York State. With my background in marketing, psychology, and criminology, I have worked as a counselor and case manager with families and children affected by domestic violence and at-risk youth in the criminal justice system. In addition to my work with CCA, I am a founding member of Uncovered.com, where I co-built their digital advocacy center within the uncovered community and provided advocacy support to families.

We invite you to join us in our movement to end the cold case backlog in New York. Follow CCA’s Facebook page and support our cause. Together, we can make a difference in the lives of families who have been affected by violent crime.




Ashlee Fujiwa

Ashklee Fujiwa
When I first met Jolynn, I was struck by her passion and her tenaciousness—and having the pleasure to work alongside her has only strengthen my admiration for her and her work. She uses her incredible skills to help families in a way that is truly needed. Her care to ensure families and their loved ones have an advocate, fighting for access to resources is making an impact on so many.

– Ashlee Fujiwa, Co-Founder Uncovered.com

Lauren Lee Malloy

I first met Jolynn through a social media group that discussed and supported solving cold cases using new DNA testing technology. I shared how my newly-formed group, Unsolved R.I., was trying to aid the effort by researching and raising awareness about Rhode Island cases, with the idea that we’d map the state and work our way outward. Jolynn quickly reached out to let me know the dream was already becoming a reality and got me in touch with the team at Uncovered. My own mom’s unsolved homicide cold case was the spark that lit my passion for solving cold cases and, after successfully locating my long lost siblings after nearly 24 years in 2017, I believed I could solve her case, too, but knew I couldn’t do it by myself. Fast-forward almost a year after that first social media post and Jolynn is now a major part of my mom’s care team, provides regular support to other Unsolved RI victims’ families, and is a huge reason why we reach over 40,000 people every week — on Facebook alone. Aside from pushing cold cases forward, we’ve also assisted local agencies in locating 11 missing persons in less than seven months, including a mother of three who was gone for over a month and a 13-year-old trafficking-in-progress victim. Jolynn is a powerful asset for any family in need of support for their loved one’s cold case, and her efforts are changing the game for every victim across the USA.

– Lauren Lee Malloy, daughter of Lori Malloy and founder unsolvedri.com

Reach out.

Cold Case  Advocacy
110 N. Main Street, Horseheads, NY 14845

mail: info@coldcaseadvocacy.com

Phone: ‪(607) 301-0178


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